The Goulburn Ovens Institute of TAFE (GOTAFE) in Victoria has produced a fantastic video to promote the industry and the benefits of choosing a career in air conditioning and refrigeration.
“Typically, people wanting to become tradies select the more commonly known trades such as plumbing, carpentry and electrical,” says Kate Storer from GOTAFE. “Being a fridgie can be a little less known and fashionable.”
GOTAFE secured funding from the Higher Education and Skills Group (HESG) and called on videographer Joel Egan at Now Motion and a cast of apprentices from local employers (such as Shaun Makar, pictured) who supported the initiative. Together they put together a series of videos that will be used in a range of different settings including social media, radio and print advertising.
GOTAFE will also arrange for careers advisors at schools in the region to share the footage by providing it to them on USBs and showing it to students at careers expos and trade tasters.