Midea
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AC in free fall

Home appliance company Midea recently launched a split air conditioner product called All Easy Pro, that can be disassembled in less than one minute by removing just one screw.

To prove that it is as easy to dismantle as claimed, the company partnered with aerial photo-cinematographer Craig O’Brien and a team of professional skydivers to disassemble the All Easy Pro within one minute while skydiving.

The industry-first challenge was completed in Borrego Springs, California, and O’Brien successfully captured the team disassembling the All Easy Pro within a one-minute free fall at 4,500m.

The footage was streamed live on social media at the time, and is available to watch here or below.

Midea specialises in air treatment, refrigeration, laundry, cooking appliances, water appliances, lighting and floor care. The company operates in more than two hundred countries around the world.

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