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Automatic Heating unveils new branding

Automatic Heating has unveiled a new company logo that it says reflects the evolution of its brand.

The provider of water-based heating and cooling to the commercial HVAC market marks its 95th year of operations this year. The fourth-generation family-owned business says it has evolved its brand to reflect its focus on creating sustainable solutions.

The company says the new brand icon further reflects partnership; energy flow and direction; and working together toward a common goal.

“We wanted our new brandmark to harness the energy, enthusiasm and focus we bring to every project.” says Automatic Heating’s director Terry Plaisted.

“We’re constantly developing and refining our product range and engineering systems to support the needs of the industry. Our new brand identity reflects our focus on sustainability, working collaboratively with our clients to deliver energy-efficient solutions that have a positive impact on the bottom line.”

General Manager Anthony Plaisted adds: “We’re honoured to continue to evolve the Automatic Heating brand. While embracing our long history, we will continue our mission to contribute to the HVAC industry through our design, innovation and engineering skills.”

Automatic Heating provides customised heating and hot water systems for projects across Australia.

Read the company profile of Automatic Heating in HVAC&R Search.

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