Compressor specialist Bitzer is fighting back against product pirates by adding QR codes to the packaging of its original spare parts. By scanning the code, users can check the authenticity of their products and access other relevant information.
According to the company, product pirates not only sell counterfeit compressors, but also fake oils and fake spare parts. Each QR code is linked to the specific part and the package it comes in. It also links customers to a description and picture of the part, its number, protection data, as well as direct access to the relevant documentation in Bitzer’s spare parts software, EParts.
“The devil is in the details,” says Bitzer. “First signs of counterfeits are often already visible in the packaging. These first hints may include poor alignment of the logo print, different colour schemes of the Bitzer logo or a lower-quality cardboard box. Fake spare parts themselves show risks of low performance due to wrong dimensions as well as poor materials, machining and finish.”
Customers are advised to contact their nearest Bitzer office if they doubt the originality of their spare parts.