Refrigeration supplier Embraco has announced a bold plan to double its net sales by 2027, with the brand shifting its focus towards sustainability and interconnectivity. The move will see the company – a subsidiary of Brazilian-owned Nidec Global Appliance – change its approach to both product development and branding, with Embraco hoping that highlighting its green credentials will lead to a boost in sales.
“We are strategically engaged in pushing the limits of energy-saving, always adding miniaturisation and noise reduction as our drives in research and development”, says Nidec president Guilherme Almeida. “Beyond maintaining a sustainable approach, we want to continue offering a high-level service and the best payback time.
“We have been responsible for shaping market trends for the last five decades by bringing solutions beyond the compressor, and we are thinking ahead to strengthen our responsibility to continue doing so and to keep transforming the industry. Significant launches are coming to achieve these goals.
“This new positioning comes to reinforce our usual capability to anticipate the customers’ needs through smart products, as well as our pioneer in variable speed technology and natural refrigerants,” Almeida adds.
Embraco has been a player in the refrigeration industry since 1971, catering specifically to household, food service, food retail, and medical applications. Its parent company has a market presence in 90 countries, employs more than 10,000 workers, and has eight research and development centres globally.