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Nidec celebrates 50 years of Embraco

Nidec Global Appliance has celebrated the 50th anniversary of Embraco, one of the company’s global brands in refrigeration technology for the home appliance and commercial cold chain markets.

Embraco was integrated into the Nidec Global Appliance division, following its acquisition by Nidec Corporation in July 2019.

Nidec Global Appliance is organised into three business units: home appliances, commercial appliances and HVAC. The company says this segmentation gives Embraco the opportunity to operate with a more dedicated focus on specific market segments, strengthening its customer-centric approach and improving its portfolio of compressors and condensing units.

“Embraco is a brand that is present in more than 80 countries, stamped on one of every five hermetic compressors used in the world,” says Nidec.

“It gets to its 50th birthday being known worldwide for the innovation, quality and reliability of its products. This reputation was constructed for being a pioneer: whether it be launching the first reciprocating compressor running with natural refrigerants such as R600a, in 1994, or the first compressor using variable speed technology, in 1998.”

The anniversary is marked by the launch of the “Refresh the Future” campaign. This is accompanied by a video that the company says reinforces the brand’s positioning while underlining its main attributes: pioneering, innovation, deep expertise and cutting edge technology.

“Anchored on the concept that ‘refresh’ means ‘renovate’ and to bring new ideas into life, the campaign highlights Embraco’s attitude of anticipating trends and delivering the kind of innovation that drives the refrigeration market all over the world,” says Nidec.

“The video also strengthens the fact that Embraco delivers high-performance and energy-efficient solutions in refrigeration, and, most importantly, solutions that help customers to improve their own products and businesses.”

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